Featuring Dustin O’Dell & Matt Fusco.
Conversion can take place outside of the channel in which the ad was served.
What the f@ct is attribution?
When it comes to mobile advertising, we all have one burning question to answer: How do I measure the effectiveness + performance of my mobile campaign? In other words, we need an attribution solution.
In Search of the Attribution Solution
Every mobile marketer wants to know if their marketing campaign is meeting their KPI and driving people to some action, like a purchase. That is attribution. However, attribution has been a problem (particularly in the mobile arena) because there has been no standard for measuring or tracking conversions. Until now…
We, here at PadSquad, understand the impact that mobile advertising has on consumer action. So, we have joined forces with Barometric? to bring an attribution solution to the advertising masses and show true cross-platform conversion. Read more PadSquad and Barometric? here.
WTF@ct?!? Listen Up
You can learn more about attribution, Barometric?, and what it all means. Matt Fusco and Dustin O’Dell from Barometric? join us in the PadSquadroom to discuss attribution challenges and the solution in our latest WTF@ct?!? BTR Podcast. Hear exactly what view-through attribution is and the impact that Barometric? — the most advanced cross-environment tracking and attribution solution in-market — has on advertising, conversion, and reporting.